Examining the Impact of Texting on Romantic Relationships Essay

The purpose of this paper will be to explore the effect of communication technology on interpersonal relationships, with regard to the attachment styles of individuals in the relationships. The central thesis is that, based on the anxious and avoidant attachment styles of individuals in the relationship, the influence of text message â€Å"read receipts† will have a negative impact on couples’ overall relationship quality relative to the control. First, I will discuss the relevant literature on attachment styles, providing distinctions between anxious, and avoidant attachment styles. I will then examine research that: establishes the criterion used to measure relationship quality, explains the influence of various attachment styles on relationship quality, and describes the influence of communication technology (specifically texting) on romantic relationships, with regard to individuals’ attachment styles. Then I will discuss the novelty of my hypotheses, providi ng a description of the conceptual methodology required to test these theories. Finally, I will conclude this paper by discussing the implications of my proposal for future research and understanding human behavior. The initial attachment theory, fostered by the collaboration of John Bowlby (1969) and Mary Ainsworth et al. (1978) research, focused on infant’s connection to their mother’s presence, absence and return, and established the three attachment styles: secure, anxious, and avoidant attachment (Bretherton, 1992; Li & Chan, 2012). Future research would continue to build on their theory, applying the attachment styles to adult relationships. In particular, Bartholomew’s (1990) research categorized attachment into four styles based on a two-dimensional model of positi... ...), 150-162. doi: 10.1111/j.1741-3729.2010.00639.x Li, T., & Chan, D. K. (2012). How Anxious and Avoidant Attachment Affect Romantic Relationship Quality Differently: A Meta-Analytic Review. European Journal of Social Psychology, 42, 406-419. doi: 10.1002/ejsp.1842 Lou, S. (2014). Effects of Texting on Satisfaction in Romantic Relationships: The Role of Attachment [Abstract]. Computers in Human Behavior, 33, 145-152. doi: 10.1016/j.chb.2014.01.014 Mario, M., & Phillip, S. (2002). Attachment Theory and Affect Regulation: The Dynamics, Development, and Cognitive Consequences of Attachment-Related Strategies. Motivation and Emotion, 27(2), 77-102. Retrieved May 05, 2014, from

The United States Must Abandon Nuclear Power Essay -- Argumentative Pe

The United States Must Abandon Nuclear Power The United States must re-examine many policies previously accepted as reasonable, especially its own national energy policy. As the largest overall and per capita energy consumer in the world, the U.S. needs to decide upon a reasonable source of energy for the foreseeable future, especially since its energy needs will increase dramatically during that time. With political instability likely to remain the norm in the Middle East, oil continues to be an energy source of questionable reliability; in addition, current estimates of worldwide reserves suggest we may in fact run out of oil entirely in the next fifty years. Natural gas reserves are in fairly short supply too, and costs limit its uses as well. Another major alternative, coal, has become the nation’s leading energy source (providing more than 55% of the country’s electricity), and projected supplies could last for hundreds of years (Sweet 49). However, the tremendous output by coal-fired plants of CO2—the major â€Å"greenhouse† gas—along with other atmospheric pollutants makes it equally as undesirable as oil. The final major source of energy on which the U.S. currently depends is nuclear power, and many (including the author of a Time magazine article in the April 29, 1991 issue) see it as a viable alternative, provided solutions are found to a few â€Å"minor† difficulties. Once the facts are known, though, it becomes clear that nuclear power (both fission and fusion) is not the answer to our current U. S. energy dilemma, primarily because it presents great risks and creates tremendous pollution hazards, and, further, because it also will continue to support the status quo of huge multi-national corporations dominating e... ...Dangers of Nuclear Power. London: New English Library, 1986. Croall, Stephen. Nuclear Power for Beginners. New York: Pantheon Books, 1983. Curtis, Richard, and Elizabeth Hogan with Shel Horowitz. Nuclear Lessons: An Examination of Nuclear Power’s Safety, Economic and Political Record. Harrisburg: Stackpole Books, 1980. Faulkner, Peter, ed. The Silent Bomb. New York: Random House, 1977. Greenwald, John. â€Å"Time to Choose,† Time 29 April 1991: 54-62. Shrader-Frechette, K. S. Nuclear Power and Public Policy: The Social and Ethical Problems of Fission Technology. Boston: D. Reidel Publishing Company, 1980. Stoler, Peter. Decline and Fail: The Ailing Nuclear Power Industry. New York: Dodd, Mead and Company,1985. Sweet, William. The Nuclear Age: Atomic Energy, Proliferation and the Arms Race. Washington, D.C.: Congressional Quarterly, Inc., 1988.

Business Statistics Assignment

Interpret the measures of central tendency and variation within the context of this problem. Why should the company producing the tea bags be concerned about the central tendency and variation? Because getting an exact amount of tea in a bag is problematic because of variation in the density of the tea bag, and the extremely fast filling operation of the machine. D) Are the data skewed? If so, how? Left skewed. Because the mean is less than the median. What are the differences among the various measures of variation, such as the range, intrauterine range, variance, standard deviation, and coefficient of variation, and what are the advantages and disadvantages of each? (a) Range: Range of a data set is deference between the largest and the smallest data value. It is the simplest measure of variability. It is very sensitive to the smallest and the largest data value. (b) Intrauterine Range: intrauterine range of a data set is the difference between the third quartile and the first quar tile.It is range for the middle 50% of data. It overcomes the sensitivity to extreme data value. (c) Variance: The variance measures the variability the utilizes all the data. It also measures the average of the squared difference between each data value and the mean. (d) Standard Deviation: Is a standard of a data set is the positive square root of the variance. It is measured in the same units as the data making it more easily interpreted than the variance. (e) Coefficient of variance: the coefficient of variance indicates how range large the standard deviation is related to them.The advantages and disadvantages: (a) Range: Advantages: 1) Easy to understand; 2) Simple to calculate; 3) It is a good measure for comparison as it span the whole distributions. Disadvantages: 1) it uses only two of the observations and so can be distorted by extreme values; 2) Does not indicates any concentrations of the observations; Cannot be use in calculating of the observation. (b) Intrauterine ran ge: Advantages: 1) The calculations are simple and quite to do; 20 it can be illustrated graphically; 3) It covers the central 50% of the observations and so is not distorted by extreme values.Disadvantages: 1) Disregards all values except 1st and 3rd quartiles. Advantages: 1) Considers all data; 2) Not a terminal statistic Disadvantages: 1) Not appropriate for nominal or ordinal data; 2) Sensitive to extreme outliers. (d) Standard Deviation: (e) Coefficient of Variance: Advantages: The coefficient of variation is useful because the standard deviation of data must always be understood in the context of the mean of the data. In contrast, the actual value of the C.V. is independent of the unit in which the measurement has en taken, so it is a dimensionless number.For comparison between data sets with different units or widely different means, one should use the coefficient of variation instead of the standard deviation. Disadvantages: 1) When the mean value is close to zero, the coeff icient of variation will approach infinity and is therefore sensitive to small changes in the mean. This is often the case if the values do not originate from a ratio scale; 2) Unlike the standard deviation, it cannot be used directly to construct confidence intervals for the mean.

“Macbeth”: An Exploration of the dramatic nature of Act 2 Essay

Act 2 on its own has a lot of activity going on and a lot of information that you have to churn though to finally get not only the inner meanings of what Shakespeare has written but also the story. There are various little sub headings in which we can split up Act 2. These could be language, timing, irony, tension and dramatic value. I will be looking at dramatic value and the tension which is made due to the actions or expressions which occur in the act. Firstly an overview of what happens. Well Macbeth after being hyped up by Lady Macbeth to kill the King has crazy/guilt full illusions about doing so before the deed is done but eventually kills King Duncan. Duncan’s body is found and his two sons flee Scotland as there â€Å"are daggers in men’s smiles† that in its self is a great source of dramatic tension as we see the heirs to the thrown leave Scotland in fear of their lives and making Macbeths a lot easier. Macbeth gets crowned as King of Scotland, various people are suspicious about Duncan’s death and Macduff doesn’t attend his coronation. The first piece of true tension is apparent at the very beginning of Act 2. We are reminded of the prophecy from the 3 witches from the presence of Banquo’s son Fleance because the witches said â€Å"Thou shalt get kings, though thou shall be none† which means you shall father a king but not be one yourself. This would also mean that Macbeth’s quest of becoming and staying king would mean more deaths and his biggest potential threat seems to be Fleance. So we are reminded of the prophecy and a few lines down we see Banquo ask for his sword although he is in the castle of a close friend which shows the tension and fear. Early in to Macbeth and Banquo’s conversation Banquo mentions the 3 witches and Macbeth replies â€Å"I think not of them† which is an obvious lie to us because ewe now that he is going to murder Duncan on the bases of what the witches have said. We now see the first of many guilt inspired hallucinations in the form of the dagger â€Å"A dagger of the mind, a false creation, Proceeding from the heat-oppressed brain?† this snippet suggests that Macbeth is tired, his brain overheated or again tired and it is because of that, that he can see this dagger. In this speech we also see many unreal and â€Å"unnatural† objects and thoughts. This gives a great sense of tension and shows how this illusion makes Macbeth think of all these unnatural objects mainly to show that what is about to do is unnatural, this is because it was strongly believed that a Monarch was chosen specifically by God so if he did kill Duncan he would be defying God which isn’t such a good thing to do. The bell and knocking on the door seem to prolong the inevitable (Duncan’s murder) and also builds tension in doing so because the audience are on the edge of their seats with fascination of Macbeths soliloquy and want to see what happens next. Now the murder of Duncan itself isn’t actually onstage this technique seems to be borrowed from ancient Greek tragedy’s, this of course drives the audience wild because they can’t actually see the event taking place only the events before hand and after. This definitely increases tension and now the audience have only the power of suggestion to interpretate what has happened which of course is a lot more powerful than actually physically seeing what has happened and each human mind must go wild with thought and ideas about what has happened and it will be as gruesome as it needs to be. We now make a reference to Act 1, as Macbeth are trying to rid their hands of Duncan’s blood we look back at the battle scene in Act 1 were again Macbeth is covered in blood from the long and gruesome battle. But Lady Macbeth reasons with the guilt trodden Macbeth and tells him that â€Å"a little water will clear us of this deed†, but as we see later on guilt gets the better of Lady Macbeth as she goes mad because of the guilt full illusion of blood on her hands that can’t be washed off haunt her until she finally dies. This is rather ironic considering in Act 2 Scene 2 she states â€Å"These deeds must not be thought After these ways; so, it will make us mad† which is what happens to her later on. After the deed Lady Macbeth no longer seems to be in the lime light as often and now stricken with confidence Macbeth takes centre stage. After this murderous passage we get a light comical interlude thanks to the castles porter who unlike most people is common and speaks differently compared to the nobles, it is also visible in the text because he is speaking in pros and his language suggests that he is of lesser importance than other characters of noble birth. The porter’s joke that the door of Inverness is like hell’s gate is ironic, given the cruel and bloody events that have just taken place within the castle. When he cries, â€Å"Who’s there, i’ th’ name of Beelzebub?† we see that unnatural and evil beings and instead receiving a happy or normal welcome when they step into Macbeth’s castle, people are warned that they are putting themselves in danger in this case in the hands of the Devil. Lennox later states to Macbeth at lines 49-56 of the tremendously distressful weather that night, hear we see that Macbeth has unbalanced the pure fabric of being. By defying Gods wish he has in effect left an unnatural tear in time itself, this of course angers God and he brings down over Macbeth’s castle an unnatural storm which lasted â€Å"the livelong night†. You would expect a long reply from Macbeth but because of what he has just done he tries to tone down the thought of evil and he bluntly states â€Å"Twas a rough night.† This response seems rather odd and it seems so. Soon after Duncan’s lifeless body is discovered and is if Macbeth had planned in his head the next few days he springs in to make me king mode by taking control over the situation and the nobles. This is both prompting their decision to make him king and it will also make him look less likely a candidate to kill Duncan. As Macbeth and the nobles prance around feeling sad (obviously not Macbeth he has to lie which builds up tension and fear of getting caught is being portrayed in this fashion by him trying to avoid people believing that he is not sad, and if not why well†¦ †¦..MURDERER) they stumble upon the chamberlains which thank to Lady Macbeth are covered in blood and have daggers also covered in blood in their hands. Macbeth quickly sees an easy way out of being eventually found out, he does this by shifting the blame on the innocent and unaware chamberlains. His fellow nobles don’t seem as sure as Macbeth well of course because he’s lying they didn’t kill Duncan he did, but even so as they question his suspicions Macbeth kills again and leaves the chamberlains bloodier than before and with out life. We can see how much Macbeth’s confidence has grown and how his willingness to do anything to become king has also grown and he now doesn’t seem to mind killing anyone to do so. Of course this shocks the nobles quite a bit and many get a bit edgy. Especially Macduff who later asks Macbeth why he killed the chamberlains, only to get a response from Macbeth that he was driven by passionate anger bought about from Duncan’s death. More tension surfaces in scene 4 when The Thane of Ross speaks to the old man. They speak of the unnatural behaviour referring to both the harsh weather and the odd behaviour of the animals. This of course surrounds the coronation of Macbeth suggesting again that it was not to be and that fate and God aren’t on Macbeth’s side. In the act there are many images of unnatural behaviour these are used to make you see good from evil which in itself is a conflict which brings great tension between what is supposed to be and what is not. We then see Macduff desert Macbeths castle to return to Fife instead of being at his coronation which shows obvious rivalry and conflict of interests. It is also interesting that Macduff is responsible for Macbeth’s death and not Malcolm who is the rightful heir, Malcolm should really avenge his father but he lacks courage and that killer edge that Macduff has. Also just like Duncan’s murder Macbeth’s coronation is off stage we learn of Macbeth’s new position from Macduff, Ross and the old man, so again Shakespeare denies us of seeing the inevitable for dramatic purposes.

Explain How Communication Affects Relationships Essay

Communication affects relationships at work in a big way. Communicating in a positive manner will give me a very different response to communicating in a negative manner, it is also important that I alter the way i communicate dependant on who I am speaking to as everybody will respond differently to different styles and variations of communication. One of the parts of my job is to communicate with my colleagues. I must insure that as the environment I work in can and often is stressful, that I speak in a calm manner and that I am clear and concise. By doing this I lessen the chance of information that I passed on being misheard or misunderstood and by being calm I have a reassuring effect on my colleagues. When speaking to families of patient I must insure that I an understanding and come across friendly and professional as a good relationship with a patient’s family can have positive effects on the patients because it is important that families understand the patients treatment plan and how they can have positive influence on the patient. I must communicate with the patients in the most effective way possible. As a health Care worker I need to be able to build trust and a good relationship with those I look after. It is important that I use variation of communication skills to relay what I am trying to get across, this will help the patient understand what is be communicated and in turn will help the patient communicate there needs.

Describe How to Minimize the Risk of Infection to Self and Others Essay

Working Together sets out how organisations and individuals should work together to safeguard and promote the welfare of children and young people in accordance with the Children Act 1989 and the Children Act 2004. Part 1 of the document is issued as statutory guidance. Practitioners and agencies will have different responsibilities under different areas of the guidance and should consult the preface for a fuller explanation of their statutory duties. CHANGE TO STATUTORY GUIDANCE: On 10 June, Tim Loughton MP, Parliamentary Under Secretary of State for Children and Families announced a change to the statutory guidance set out in Chapter 8 of this document relating to Serious Case Reviews (SCRs). Local Safeguarding Boards should publish overview reports of all new SCRs initiated on or after 10 June 2010, together with the executive summary; neither document should contain identifying details. A letter to local authorities and their Board partners on Local Safeguarding Children Boards has been issued and provides guidance under section 16(2) of the Children Act 2004. This letter should be read in conjunction with Chapter 8. Working Together is addressed to practitioners and front line managers who have particular responsibilities for safeguarding and promoting the welfare of children and to senior and operational managers. Part 2 of the document is issued as non-statutory practice guidance. Includes: * Introduction: working together to safeguard and promote the welfare of children and families * Roles and responsibilities * Local Safeguarding Children Boards * Training, development and supervision for inter-agency working * Managing individual cases where there are concerns about a child’s safety and welfare * Supplementary guidance on safeguarding and promoting the welfare of children * Child death review processes * Serious case reviews * Lessons from research

Body Shop Proposal

A. This is because they choose to focus on targeting working adults which is leaned towards a mature image and does not appeals to teens. B. They will lose the potential to increase their sales volume if this continues. II. There are three main possible themes that we would like to propose. A. Firstly, â€Å"Fire† will be emphasising on the strong yet feminine aspects of the product. B. Secondly, â€Å"Earth† will bring attention on the environmentally-friendly nature of the products C. And lastly, the â€Å"Air† theme showcases the comfort level of the products. D. This is a proposal for an advertisement spread in Seventeen selling The Body Shop Bath Body products. ?There is a choice of three themes for the campaign, â€Å"Fire†, â€Å"Earth†, and â€Å"Water†. The recommended products for the 4-ad campaign are to be bath shower gel, body lotion, body butter, and body scrub. P2: Potential (3 paras) I. The Body Shop is currently lacking of advertisement directed to teenagers. A. For a cosmetics retail company, The Body Shop noticeably lacks of photographs of models with beautiful hair and perfect skin, which would attract attention of teenagers. B. Currently, The Body Shop is targeting working adults and the advertisement that they made is leaned more towards a mature image. This image does not appeal to teenagers. II. The Body Shop does not appeal to teenagers and in doing so, it loses a huge number of potential customers. A. Teenagers are not attracted to The Body Shop because of a lack of celebrity representation. B. With the lack of advertisement, targeted audience will not be encourage to trial purchase, brand switch and develop brand loyalty towards The Body Shop. III. Sales would be greatly boosted if The Body Shop were able to appeal to teenagers. A. The Body Shop will be able to maximise it’s profits because Singaporeans teenagers aged 15-19 are very willing to spend money on body products. B. Products such as body products could easily allow the consumer to develop brand loyalty towards the brand because they would have develop a habit for using our brand’s product. This results in repeated purchases and promotes sales in long term. P3: Possibilities (3 paras) I. The first theme, â€Å"Fire† theme will emphasize the strong yet feminine aspects of the product. A. â€Å"Fire† will pitch the products in a sexy yet elegant way, appealing to girls who want to be seen as confident and independent women. B. For example, in the Body butter advertisement, we can feature a model clad in only lingerie and high heels and applying body butter on her body. This would suggest that one would feel confident with their body after using our products. The main colour of this advertisement will be red, black and white to give off a Parisian feel, which represents elegance, yet at the same time emphasizes on the fiery and bold aspects of the theme. II. The second theme, â€Å"Earth† will focus attention on the environmentally friendly nature of the products. A. Products would come across as environmental and relaxing under the â€Å"Earth† theme and would appeal to both males and females because it makes them feel comfortable. B. The advertisement for bath shower gel portray a model unwinding in a bathtub full of soapy water, implying that she had just used the product and suggest that one would feel relaxed after using the product. The background of this advertisement could be a natural setting filled with trees and plants to emphasize on the nature aspects of the theme. III. The third theme, the â€Å"Air† theme, will showcase the comfort level of the products. A. Under the â€Å"Air† theme, products would be pitch as simple yet lasting comfort, appealing to both genders because of the theme’s purity and freshness. B. One example of a body lotion advertisement under the â€Å"Air† theme is to do a compare and contrast of a model who applied the body lotion in the morning and the same model looking energetic and fresh at night to represent the lasting effects and the comfort level can be seen through the model’s cheerful appearance. The advertisement would be in pastel colours to emphasize on the theme’s purity. P4: Proposal (3 paras) I. We have decided to go with the â€Å"Earth† theme because it highlights the key feature of our product and will be effective in attracting our target audience’s interest. A. The Body Shop unique selling point is being environmentally friendly and it is also what the audience associate The Body Shop with. By going along with this theme, audience are able to identify The Body Shop because our concept will be consistent. B. B. Our target audience have a very hectic lifestyle and by portraying a product, which comes across as relaxing to them is a very feasible idea because it is what the target audience need and that is also what they are looking for. This will thus increase sales of the products. II. We have rejected the â€Å"Fire† theme because it doesn’t specifically appeals to our target audiences. A. The â€Å"Fire† theme might seem over-mature to our target audiences and they would not want to be associated with such image. B. The â€Å"Fire† theme might also be inappropriate and clashes with The Body Shop image because The Body Shop has always emphasize that beauty can be achieve even without baring a lot of skin. II. We have also rejected the â€Å"Air† theme because it’s concept is very common in Body products. A. The concept of comfort in a body product is not unique and thus, would not be effective in attracting the targeted audience as it doesn’t stand out. B. Audiences are easily able to find cheaper alternatives with the same benefits. *Total number of paras: 11 (do not create any more paragraphs†¦ it’s 11, no more, no fewer) Body Shop Proposal A. This is because they choose to focus on targeting working adults which is leaned towards a mature image and does not appeals to teens. B. They will lose the potential to increase their sales volume if this continues. II. There are three main possible themes that we would like to propose. A. Firstly, â€Å"Fire† will be emphasising on the strong yet feminine aspects of the product. B. Secondly, â€Å"Earth† will bring attention on the environmentally-friendly nature of the products C. And lastly, the â€Å"Air† theme showcases the comfort level of the products. D. This is a proposal for an advertisement spread in Seventeen selling The Body Shop Bath Body products. ?There is a choice of three themes for the campaign, â€Å"Fire†, â€Å"Earth†, and â€Å"Water†. The recommended products for the 4-ad campaign are to be bath shower gel, body lotion, body butter, and body scrub. P2: Potential (3 paras) I. The Body Shop is currently lacking of advertisement directed to teenagers. A. For a cosmetics retail company, The Body Shop noticeably lacks of photographs of models with beautiful hair and perfect skin, which would attract attention of teenagers. B. Currently, The Body Shop is targeting working adults and the advertisement that they made is leaned more towards a mature image. This image does not appeal to teenagers. II. The Body Shop does not appeal to teenagers and in doing so, it loses a huge number of potential customers. A. Teenagers are not attracted to The Body Shop because of a lack of celebrity representation. B. With the lack of advertisement, targeted audience will not be encourage to trial purchase, brand switch and develop brand loyalty towards The Body Shop. III. Sales would be greatly boosted if The Body Shop were able to appeal to teenagers. A. The Body Shop will be able to maximise it’s profits because Singaporeans teenagers aged 15-19 are very willing to spend money on body products. B. Products such as body products could easily allow the consumer to develop brand loyalty towards the brand because they would have develop a habit for using our brand’s product. This results in repeated purchases and promotes sales in long term. P3: Possibilities (3 paras) I. The first theme, â€Å"Fire† theme will emphasize the strong yet feminine aspects of the product. A. â€Å"Fire† will pitch the products in a sexy yet elegant way, appealing to girls who want to be seen as confident and independent women. B. For example, in the Body butter advertisement, we can feature a model clad in only lingerie and high heels and applying body butter on her body. This would suggest that one would feel confident with their body after using our products. The main colour of this advertisement will be red, black and white to give off a Parisian feel, which represents elegance, yet at the same time emphasizes on the fiery and bold aspects of the theme. II. The second theme, â€Å"Earth† will focus attention on the environmentally friendly nature of the products. A. Products would come across as environmental and relaxing under the â€Å"Earth† theme and would appeal to both males and females because it makes them feel comfortable. B. The advertisement for bath shower gel portray a model unwinding in a bathtub full of soapy water, implying that she had just used the product and suggest that one would feel relaxed after using the product. The background of this advertisement could be a natural setting filled with trees and plants to emphasize on the nature aspects of the theme. III. The third theme, the â€Å"Air† theme, will showcase the comfort level of the products. A. Under the â€Å"Air† theme, products would be pitch as simple yet lasting comfort, appealing to both genders because of the theme’s purity and freshness. B. One example of a body lotion advertisement under the â€Å"Air† theme is to do a compare and contrast of a model who applied the body lotion in the morning and the same model looking energetic and fresh at night to represent the lasting effects and the comfort level can be seen through the model’s cheerful appearance. The advertisement would be in pastel colours to emphasize on the theme’s purity. P4: Proposal (3 paras) I. We have decided to go with the â€Å"Earth† theme because it highlights the key feature of our product and will be effective in attracting our target audience’s interest. A. The Body Shop unique selling point is being environmentally friendly and it is also what the audience associate The Body Shop with. By going along with this theme, audience are able to identify The Body Shop because our concept will be consistent. B. B. Our target audience have a very hectic lifestyle and by portraying a product, which comes across as relaxing to them is a very feasible idea because it is what the target audience need and that is also what they are looking for. This will thus increase sales of the products. II. We have rejected the â€Å"Fire† theme because it doesn’t specifically appeals to our target audiences. A. The â€Å"Fire† theme might seem over-mature to our target audiences and they would not want to be associated with such image. B. The â€Å"Fire† theme might also be inappropriate and clashes with The Body Shop image because The Body Shop has always emphasize that beauty can be achieve even without baring a lot of skin. II. We have also rejected the â€Å"Air† theme because it’s concept is very common in Body products. A. The concept of comfort in a body product is not unique and thus, would not be effective in attracting the targeted audience as it doesn’t stand out. B. Audiences are easily able to find cheaper alternatives with the same benefits. *Total number of paras: 11 (do not create any more paragraphs†¦ it’s 11, no more, no fewer)